Tupperware
Every plastic food container is referred to as “Tupperware,” regardless of the actual brand. To address this, Tupperware is poised to take action by proactively cautioning individuals about the phenomenon of 'Tupperware catfishing.' This proactive approach will involve crafting targeted messaging aimed at empowering consumers to safeguard their food from falling prey to this misleading labeling practice, ultimately fostering a more accurate understanding of brand distinctions in the realm of food storage containers.
Video
This spot will have a faux-serious, PSA tone, as a woman speaks about her experience getting catfished, only to reveal that it was by a Tupperware, rather than a person.
Tupperware will create faux serious PSA style ads that directly warn people of imposter Tupperware and the effects of Tupperware catfishing.
CW: Malia Bence